Keep Your Marketing On Auto-Pilot For Your Small Business

Marketing research suggests that for your prospect to remember the name of your business or even yourself requires 13 contacts each year or approximately once a month. To secure Top of Mind Awareness (TOMA) that being the very first business when they think of a small business be it a business coach, CPA, communications consultant, electrician, financial advisor, florist, insurance agent, lawyer, marketing consultant, new car salesperson, plumber, etc., requires 33 annual touches or 2.75 monthly touches. Needless to say, that is a lot of contacts and requires a lot of time that you probably do not have.

Achieving TOMA can be overwhelming especially for the small businesses to medium size businesses where marketing funds are limited not to mention time and other critical resources. However, there is a recent Internet technology when combined with a solid marketing plan and some good marketing messages can literally put your marketing efforts on auto-pilot while working with, not against your sales process.

If you are not familiar with automatic responders or auto-responders for short, you should be. Auto responders permit your to email people on your list on a regular basis through message campaigns. Also, auto responders allow for you to also send an email to all of the lists within your database.

With some small businesses having home Internet services, they are prohibited from sending more than 500 emails a day. Since auto responders are hoste

via a third party, the small business owner in many cases can have a list of 10,000 subscribers for around a $20 monthly fee.

Additionally, auto responders allow you to direct specific messages to specific targets and have them sign up for a special campaign such product lessons, quick tips, special offers, etc.

Since the sales process begins with Gaining Attention (free usually gets people attention) and Building a Relationship (what better way than by helping your prospect), auto responders are a natural fit. By taking action right now, within literally 24 hours, your can put your small business marketing plan on auto-pilot.

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Leanne Hoagland-Smith, M.S. is a speaker and national business coach who has written hundreds of articles with a focus on leveraging human capital for transformational change by developing results driven leadership in people, teams and organizations.